WE IMPROVE COMMUNITIES AND LIFESTYLES.
BE NUMBER ONE IN EACH OF OUR MARKETS AND HAVE 5,000 UNITS IN OUR PORTFOLIO BY 2020.
HONESTY, INTEGRITY, AND RESPECT
Treat everyone with honesty and respect while upholding the highest standards of integrity in all of our actions.
Provide exemplary service and meet the needs of our customers.
Treat all team members well, compensate them fairly, provide opportunities, expect hard work and commitment, encourage innovation, and have fun.
Contribute time, talent, and resources to the communities in which we do business.
Extend and expect the highest standards of quality in our relationships and in our products and services, which together provide premium value to our customers.
PIONEERING, INNOVATION, AND PERSEVERANCE
Exhibit a pioneering spirit, be innovative, and persevere in all that we do.
PROFIT AND GROWTH
Profit and growth is a means to make all of the other values and objectives possible.